Aparajitaa (“we” or “us”) values their visitors’ (“you”) privacy. This Privacy Policy summarises and explains you how the personal information that we collect from you is used and shared when you visit our website (the “Site”) or make a purchase from us through this site.
Kindly note that Aparajitaa’s privacy policy do not govern the collection and use of information by companies that Aparajitaa does not control, nor by individuals who are not employed or managed by Aparajitaa. If you visit a website that we have mentioned or provided a link on our, make sure to review the respected site’s privacy policy before providing that site with any of your information.
On visiting the Site, we will automatically collect certain information regarding your device that includes information of your web browser, IP address, time zone, and some of the cookies that are already installed on your personal computer or any other device that you use. Also, when you browse our Site, we collect the information about any individual web pages or products that you view, any websites or search terms that referred you to our Site, and the information about your interaction with our Site. This automatically-collected information is referred as “Device Information”.
The following technologies are used to collect Device Information:
- “Cookies” are electronic data files that are placed on your device or computer when you allow them and they often include an anonymous unique identifier. In case you need more information about cookies, and how to disable them on your computer / device, visit http://www.allaboutcookies.org.
- The “Log files” track your actions that take place on the Site, and collect your data that includes your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are types of electronic files that is used to record information about your browsing activities on the Site.
Additionally, when you purchase a product or even attempt to make a purchase in the Site, certain information is collected from you that includes your name, billing address, shipping address, payment information (including credit card ,Upi, Bank ), email address, and phone number. This information is known as “Order Information”.
Any other information like offline data or purchased marketing data may also be collected from you.
The term “Personal Information” mentioned in this Privacy Policy, is referred to the Device Information and Order Information.
The Order Information collected from you is generally used to fulfil any and all orders placed on / through the Site (this includes processing your payment information, making shipping arrangements, and providing you with invoices and/or order confirmations). This Order Information is also used to:
- Communicate with you;
- Screen our orders in case of potential risk or fraud; and
- Provide you with only information or advertising based on our products or services that you have shown preference for.
The collected Device Information is used to help us screen for potential risk and fraudulent activities (in particular, your IP address), and to improve and optimize your experience on our Site by generating analytics about the browsing activities of our customers and their interaction with the Site, and to assess the success of our marketing and advertising campaigns.
When you visit our site, we will hold the right to track:
Location, IP address and browser type: we will use this for purposes like estimation of taxes and shipping cost.
We may share the Personal Information that we collect from you with third parties to help us provide you with a great user experience on our site, as explained above. For example, we use Google Analytics to understand how our valued customers use our Site – for more information about how Google uses your Personal Information here, you can visit: https://www.google.com/intl/en/policies/privacy/. You can also choose to opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Also in case of a legal matter, to abide by the law, we may share your Personal Information to comply with all of the applicable laws and regulations, to respond to a subpoena, a search warrant or any other lawful request for information we receive, or to protect our rights.
As mentioned above, your Personal Information can be used to provide you with targeted advertisements or marketing communications that we think and believe may interest you. For further information regarding targeted advertisements, kindly visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can also choose to opt out of targeted advertising by visiting the following links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also choose to opt out of certain services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Kindly note that we don’t alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
Once you place an order on our Site, your Order Information will be maintained by us for our records until you ask us to delete this information.
To help protect your privacy, be sure:
We hold the right to change this privacy policy as and when we deem necessary or appropriate because of legal compliance requirements or changes in our business practices. If you have provided us with an email address, we may try to notify you, by an email to the particular address, of any material change to how we will use the personally identifiable information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at ABC@XYZ.com or by mail using the details provided below:
Aparajitaa
Phone number - +91xxxxxxxxxx
Office address - 44/16 Brindaban Mullick Lane,
Kadamtala, Howrah - 1
Warehouse - Purnima Das, Taldanga, Near Ghosh Sweets,
Shil Bari, Chandan Nagar, Hooghly - 712136
